identity design • art direction • print and digital design
Early in my design career, I took on a freelance project for a client called IPD Partners in NYC. They were looking for a new logo, website design, and various print collateral (business cards, letterhead, etc), all of which I delivered and they were very happy with. Recently I decided to do a refresh on the branding just for fun. The bones of the logo itself were solid, but it needed some technical refining and a few cosmetic changes to bring it into the 2020's. The remaining assets seen here are experiments in applying the logo and pattern to various materials.