IPD Partners
identity design • art direction • print and digital design
Early in my design career, I took on a freelance project for a client called IPD Partners in NYC. They were looking for a new logo, website design, and various print collateral (business cards, letterhead, etc), all of which I delivered and they were very happy with. Recently I decided to do a refresh on the branding just for fun. The bones of the logo itself were solid, but it needed some technical refining and a few cosmetic changes to bring it into the 2020's. The remaining assets seen here are experiments in applying the logo and pattern to various materials.
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/fd882877-6463-4e23-8183-2ced481ab460_rw_1920.jpg?h=c9310b19a6866c8290ef7f084b37898c)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/d79b0f69-04dd-4ee3-a69a-6c878d534866_rw_1920.jpg?h=ccc043f205ef26d38a05b3088b915850)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/0b3ef4cb-cf2b-4a92-93cf-b6d354dacae1_rw_1920.jpg?h=0c11a67833301685afcb25529015c65d)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/ef864161-e780-435c-bead-8de14939f006_rw_1920.jpg?h=12d57c809c44d02aca3a22605454294f)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/b9055d59-38e1-48e8-a7dd-f1d44ae34a7c_rw_1920.jpg?h=33e136899032d3796eb187bda8c8ee9f)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/c45d9576-c852-4a55-a713-f8b7c1b55c07_rw_1920.jpg?h=3883f92c571e0523d8f4d98a03e3c297)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/782ac420-d036-4b37-a7c8-fd60d81f4107_rw_1920.jpg?h=f15ee27f47d07410802c606c73a65f4a)