Guttmacher Institute
digital design • branding exploration
Big Duck, a design agency in NYC, asked me to help with design exploration on a rebranding project for the Guttmacher Institute, a nonprofit research and policy organization seeking to improve sexual health and reproductive rights worldwide. Taking inspiration from two logo designs, I created several visual examples for each direction, including social media and print.
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/25b56843-4489-4146-804c-bee926fefa63_rw_1920.jpg?h=453e7b8b2c196c33257b99cb81f55bc8)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/79833dc4-49fe-4c25-83fd-42af07e8a947_rw_1920.jpg?h=53e453fac7ecd264dfb8b2ecdf9764e8)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/ca35b73f-90ef-40c1-84af-7c5c401ecb33_rw_1920.jpg?h=4c2a0a3fe955f9dde9e49cfe788c0c06)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/b0c4f934-b51a-42e2-b43b-2ca33a8110da_rw_1920.jpg?h=b731bf5c9299fe3528631796ebb3729e)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/bcf6a157-8bd4-4cf0-9a5f-f790886e670f_rw_1920.jpg?h=bc567afe0add07a6644905dc25e4957b)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/a65222d4-9237-4e1c-89b7-457376d93f89_rw_1920.jpg?h=923be69e1d0a40f9dfbb81a6ff79327f)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/1de5d8ef-3584-4426-ac46-777e6c30dbc0_rw_1920.jpg?h=aa12986fc57563e6fa89d6af5e4b11c1)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/0a12c00d-1bbf-4303-adff-41ed57e481c3_rw_1920.jpg?h=7996a01f1579db3fbc9611af546c9bae)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/270e20ad-8cd0-4f30-872a-b8fb8d0ea373_rw_1920.jpg?h=eeae248c10dc99b46f9aeddf816b362b)
![](https://cdn.myportfolio.com/9f17d21a-ac65-46de-85be-e0ff01c4cdfb/0df5b8cb-6a38-4011-b5b5-9c2f6e6782f0_rw_1920.jpg?h=7efaeeb8e7d17df35b288576cd02e141)