Colorado State University
identity design • art direction • animation
As the lead designer for CSU's Advancement team, I was tasked with redesigning the campaign branding for the Day of Giving, the largest scale annual fundraising drive for the university. Because this drive is not specific to any particular college or cause, the ask was that the new design be universal enough to appeal to any potential donor who may have a connection to CSU. Through various animations and accompanying taglines, I aimed to convey the concept in an immediately engaging way. The result was a success and, based on the metrics of engagement, the Annual Giving team intends to employ this new design for many years to come.
The video above was created in collaboration with our in-house videographer.